Sept 17

8:30 am
9:00 am
9:30 am
Keynotes
Keynotes
Keynotes
8:30 am - 8:30 am
Keynotes
Karen Borchgrevink
Alison Burnham
Subash D’Souza
Gil Elbaz
Ron Galperin
Executive Director / Founder at LA Tech4Good
Chief Data and Analytics Officer at RepairSmith.com
Director, Cloud Data Engineering at CSU - Chancellor's Office, Founder at Data Con LA & Data 4 Good
Partner at TenOneTen Ventures
Controller at City of LA
Keynotes
09/17/2021
8:30 AM - 9:30 AM

Introduction - Subash D’Souza - Organizer at Data Con LA
Keynote - Ron Galperin - LA Controller at City of LA
Keynote - Gil Elbaz - Partner at TenOneTen
Keynote -Alison Burnham - Chief Data and Analytics Officer at RepairSmith.com
Keynote - Karen Borchgrevink - Executive Director/ Founder at LA Tech4Good

9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
AI/ ML/ Data Science
AI/ ML/ Data Science
Building a data infrastructure for a large municipal government
9:30 am - 10:10 am
By Terence Davis, Chief Enterprise Architect at LA County
Building a data infrastructure for a large municipal government
9:30 am - 10:10 am
Terence Davis
LA County
Chief Enterprise Architect
AI/ ML/ Data Science
09/17/2021
9:30 AM - 10:10 AM

Detailed discussion of the Los Angeles County InfoHub project that enables deep analytics in support of Board of Supervisors, state, federal and academic requests and mandates. The talk will cover the current state, limitations and future plans for the platform.

Enabling simple ML ops at Stitch Fix
10:15 am - 10:55 am
By Elijah Ben Izzy, Data Platform Engineer at Stitch Fix
Enabling simple ML ops at Stitch Fix
10:15 am - 10:55 am
Elijah Ben Izzy
Stitch Fix
Data Platform Engineer
AI/ ML/ Data Science
09/17/2021
10:15 AM - 10:55 AM

In this talk, we will discuss the system we built for Data Scientists to easily get their models into production. We will focus on the abstraction we used to write a model, and how that enables us to simplify their workflow with self-service, configuration-driven offerings.

Sponsored - Building a Robust Fraud Detection System
11:00 am - 11:40 am
By Gasia Atashian, Data Scientist at DISQO
Sponsored - Building a Robust Fraud Detection System
11:00 am - 11:40 am
Gasia Atashian
DISQO
Data Scientist
AI/ ML/ Data Science
09/17/2021
11:00 AM - 11:40 AM

Ensuring online panel integrity is a time-consuming and manual process, yet critically important. How can we identify fraud, minimize it and focus instead on building a healthy, robust panel? We’ll look how DISQO uses streaming data to detect fraud with a success rate that is equivalent or even greater than manual detection.

Lunch Break
11:40 am - 12:40 pm
Lunch Break
11:40 am - 12:40 pm
09/17/2021
11:40 AM - 12:40 PM

21st Century Machine Learning-based Data Analytics Driven by Social Media
12:40 pm - 1:20 pm
By / Thomas Chen, Researcher at Academy for Mathematics, Science, and Engineering
21st Century Machine Learning-based Data Analytics Driven by Social Media
12:40 pm - 1:20 pm
Thomas Chen
Academy for Mathematics, Science, and Engineering
Researcher
AI/ ML/ Data Science
09/17/2021
12:40 PM - 1:20 PM

Social media data analytics represent unprecedented opportunities for social and humanitarian good. From natural language processing (NLP) to computer vision, various techniques grounded in artificial intelligence enable a wide range of applications, from sentiment analysis to image recognition. Ongoing challenges include model interpretability and data privacy.

Building Features and Machine Learning Models for Audio Signals
1:25 pm - 2:05 pm
By Jyotika Singh, Director of Data Science at ICX Media
Building Features and Machine Learning Models for Audio Signals
1:25 pm - 2:05 pm
Jyotika Singh
ICX Media, Inc.
Director of Data Science
AI/ ML/ Data Science
09/17/2021
1:25 PM - 2:05 PM

What is audio data? How to build features and classification models on audio? How to solve audio data problems in Python? This talk will answer these questions and highlight the challenges in classifying audio, the features that work well and their extraction, useful Python open-source libraries and examples of applications.

Coffee Break
2:05 pm - 2:20 pm
Coffee Break
09/17/2021
2:05 PM - 2:20 PM

Data 4 Good
Data 4 Good
Crime in the Pandemic: A look at changes in Los Angeles crime during Covid-19
9:30 am - 10:10 am
By Preet Singh, CEO at Enginelitix
Crime in the Pandemic: A look at changes in Los Angeles crime during Covid-19
9:30 am - 10:10 am
Preet Singh
Enginelitix
CEO
Data 4 Good
09/17/2021
9:30 AM - 10:10 AM

The Covid-19 pandemic has changed the minutiae of our lives to an extent no other event has in recent memory. How did this affected crime? Did stay-at-home orders affect burglaries? Did we have less vehicles stolen when people stopped driving? In this talk using machine learning models and data analysis, we look at crime during the worst moments of the pandemic and see if and how it was impacted.

Data Equity and Ethics: From Idea to Practice
10:15 am - 10:55 am
By Cindy Lin, Data Product Manager at HopSkipDrive
Data Equity and Ethics: From Idea to Practice
10:15 am - 10:55 am
Cindy Lin
HopSkipDrive
Data Product Manager
Data 4 Good
09/17/2021
10:15 AM - 10:55 AM

How is it possible for data professionals to empower those that use their data analysis and insights to use that data for good? Learn how Data Product Manager, Cindy Lin, implemented theories around ensuring ethical and equitable data usage into practice with a company wide pilot.

Sponsored
11:00 am - 11:40 am
Sponsored
11:00 am - 11:40 am
09/17/2021
11:00 AM - 11:40 AM

Lunch Break
11:40 am - 12:40 pm
Lunch Break
11:40 am - 12:40 pm
09/17/2021
11:40 AM - 12:40 PM

Using web data for a better tomorrow
12:40 pm - 1:20 pm
By Keren Pakes,Asaf Dekel, VP Marketing & Communications, Sales Director - Startup and Mid Market, US at Bright Data
Using web data for a better tomorrow
12:40 pm - 1:20 pm
Keren Pakes
Asaf Dekel
Bright Data
Bright Data
VP Marketing & Communications
Sales Director - Startup and Mid Market, US
Data 4 Good
09/17/2021
12:40 PM - 1:20 PM

Data, particularly public web-based data, drives forward an openly competitive market. What if I told you that web data also plays a major role in fighting crime, combating social injustice and even saving lives? In this presentation, Lenchner will highlight how web data has been pivotal in promoting noteworthy causes.

Exposing human trafficking networks with AI
1:25 pm - 2:05 pm
By Monark Vyas, Managing Director, Applied Intelligence - Products West at Accenture
Exposing human trafficking networks with AI
1:25 pm - 2:05 pm
Monark Vyas
Accenture
Managing Director, Applied Intelligence - Products West
Data 4 Good
09/17/2021
1:25 PM - 2:05 PM

Human trafficking is a global issue on a horrific scale, with an estimated 25 million victims across the globe each year.1 Trafficking is the recruitment and enslavement of people by fraud, force, or coercion. "Accenture's Applied Intelligence created the solution for combating human trafficking using data and analytics called Artemis.

Coffee Break
2:05 pm - 2:20 pm
Coffee Break
09/17/2021
2:05 PM - 2:20 PM

BI/ Reporting/ Business Use Cases
BI/ Reporting/ Business Use Cases
Agile Scrum Overview
9:30 am - 10:10 am
By Sonia Macias, Sr. Scrum Master at Sensei Ag
Agile Scrum Overview
9:30 am - 10:10 am
Sonia Macias
Sensei Ag
Sr. Scrum Master
BI/ Reporting/ Business Use Cases
09/17/2021
9:30 AM - 10:10 AM

Agile Scrum Overview will provide you with insight into the agile scrum framework, scrum roles, scrum events, and scrum artifacts. The scrum insight is supplemented with real world experience and the tools to run scrum and gain competitive advantage.

Demystifying the art of Business Intelligence and Data Analytics
10:15 am - 10:55 am
By Brandon Wong, Software Engineer at Academy Of Motion Picture Arts and Sciences
Demystifying the art of Business Intelligence and Data Analytics
10:15 am - 10:55 am
Brandon Wong
Academy Of Motion Picture Arts and Sciences
Software Engineer
BI/ Reporting/ Business Use Cases
09/17/2021
10:15 AM - 10:55 AM

Data lakes as part of the logical data warehouse (LDW) have entered the trough of disillusionment. Some failures are due to lack of value from businesses focusing on the big data challenges and not the big analytics opportunity. After all, data is just data until you analyze it. While the data management aspect has been fairly well understood over the years, the success of business intelligence (BI) and analytics on data lakes lags behind. In fact, data lakes often fail because they are only accessible by highly skilled data scientists and not by business users. But BI tools have been able to access data warehouses for years, so what gives? Shant Hovsepian explains why existing BI tools are architected well for data warehouses but not data lakes, the pros and cons of each architecture, and why every organization should have two BI standards: one for data warehouses and one for data lakes.

Sponsored Panel - Real world data & analytics journeys that have impacted the public and private sector
11:00 am - 11:40 am
Sponsored Panel - Real world data & analytics journeys that have impacted the public and private sector
11:00 am - 11:40 am
Samta Kapoor
Jennifer C. Womack
Shaena Walker
Thomas P. Hobbib
Accenture
California Department of Public Health
SoCalGas
San Diego Gas & Electric, a Sempra utility
Managing Director (Strategy and Consulting/Applied Intelligence)
CDPH COVID-19 Vaccine Task Force Reporting and Analytics
Asset and Data Strategy Manager
Manager, Enterprise Analytics Solutions
09/17/2021
11:00 AM - 11:40 AM

Data & analytics are opening the doors to how businesses accelerate growth and can differentiate themselves. Join us as we talk to three industries about their journeys with data & analytics and learn how it has impacted their industry, what the barriers are to overcome and what success enablers were key to their projects.

Lunch Break
11:40 am - 12:40 pm
Lunch Break
11:40 am - 12:40 pm
09/17/2021
11:40 AM - 12:40 PM

Measuring the Moving Parts of User Experience in Java/.NET applications
12:40 pm - 1:20 pm
By Wendy Howard, Technical Consultant at eG Innovations
Measuring the Moving Parts of User Experience in Java/.NET applications
12:40 pm - 1:20 pm
Wendy Howard
eG Innovations
Technical Consultant
BI/ Reporting/ Business Use Cases
09/17/2021
12:40 PM - 1:20 PM

This talk will address the problem of slow Java/.NET applications and show the data that can be used to improve application performance.

Personalized By Design: How to unlock long term customer value with data
1:25 pm - 2:05 pm
By Raleigh Tomlinson, Product Designer at Headspace
Personalized By Design: How to unlock long term customer value with data
1:25 pm - 2:05 pm
Raleigh Tomlinson
Headspace
Product Designer
BI/ Reporting/ Business Use Cases
09/17/2021
1:25 PM - 2:05 PM

Users today now expect personalization in the products they use. Understanding user expectations is a big part of designing strong experiences. By using data to personalize in-app content and interactions, you can create immense user value by providing the right information at just the right time.

Coffee Break
2:05 pm - 2:20 pm
Coffee Break
09/17/2021
2:05 PM - 2:20 PM

2:20 pm
2:50 pm
3:20 pm
3:50 pm
4:20 pm
4:50 pm
5:20 pm
5:50 pm
Data Engineering
Data Engineering
A Case Study - Data Movement and Transformation using Azure Data Factory
2:20 pm - 3:00 pm
By Alpa Buddhabhatti, Azure Consultant at Cluster Reply
A Case Study - Data Movement and Transformation using Azure Data Factory
2:20 pm - 3:00 pm
Alpa Buddhabhatti
Cluster Reply
Azure Consultant
Data Engineering
09/17/2021
2:20 PM - 3:00 PM

A Case Study - Data Movement and Transformation using Azure Data Factory

BI DataOps Development Process
3:05 pm - 3:45 pm
By Wenyang Hu, Gupta Lakkimsetti, Mary Simeon, DataOps Dev Engineer, DataOps Dev Engineer, DataOps Dev Engineer at California State University - Chancellor's Office, California State University - Chancellor's Office, California State University - Chancellor's Office
BI DataOps Development Process
3:05 pm - 3:45 pm
Wenyang Hu, Gupta Lakkimsetti, Mary Simeon
California State University - Chancellor's Office, California State University - Chancellor's Office, California State University - Chancellor's Office
DataOps Dev Engineer, DataOps Dev Engineer, DataOps Dev Engineer
Data Engineering
09/17/2021
3:05 PM - 3:45 PM

It describes Business Intelligence/DataOps (BIDO) development workflow using the DataOps framework, code refactoring in AWS Cloud. It provides overview of Egress, PyTest, EMR and Spark features.

Coffee Break
3:45 pm - 4:00 pm
Coffee Break
09/17/2021
3:45 PM - 4:00 PM

Build your own social media analytics with Apache Kafka
4:00 pm - 4:40 pm
By Jakub Scholz, Senior Principle Software Engineer at Red Hat
Build your own social media analytics with Apache Kafka
4:00 pm - 4:40 pm
Jakub Scholz
Red Hat
Senior Principle Software Engineer
Data Engineering
09/17/2021
4:00 PM - 4:40 PM

Apache Kafka is more than just a messaging broker. It has an ecosystem for importing and exporting data and processing them. This talk will demonstrate how it works together using an application which loads data from social networks such as Twitter and analyzes them using stream processing and machine learning.

Database DevOps with Containers
4:45 pm - 5:25 pm
By Rob Richardson, Developer Advocate at Cyral
Database DevOps with Containers
4:45 pm - 5:25 pm
Rob Richardson
Cyral
Developer Advocate
Data Engineering
09/17/2021
4:45 PM - 5:25 PM

This talk focuses on getting production data to non-production environments safely. We use containers to deliver the data easily without the need for DBMS install shenanigans.

Data Infrastructure & Security
Data Infrastructure & Security
Cryptographic speed, reliability & security
2:20 pm - 3:00 pm
By Richard Blech, CEO at XSOC CORP
Cryptographic speed, reliability & security
2:20 pm - 3:00 pm
Richard Blech
Michael Feinberg
XSOC CORP
XSOC CORP
CEO
CIO & Chief Architect
Data Infrastructure & Security
09/17/2021
2:20 PM - 3:00 PM

XSOC CORP was founded on the notion that the only real way to ensure computer systems and data are protected from external threats is through the continual and methodical use of better cybersecurity tools that include strong encryption, vastly more efficient and secure methods for exchanging keys, and advanced user authentication factors far beyond today's commonly implemented technology.

Keeping pace with data infrastructure so it doesn't outrun you
3:05 pm - 3:45 pm
By Francisco Javier Arceo, Tech Lead - Data Science + Machine Learning at Fast.co
Keeping pace with data infrastructure so it doesn't outrun you
3:05 pm - 3:45 pm
Francisco Javier Arceo
Fast.co
Tech Lead - Data Science + Machine Learning
Data Infrastructure & Security
09/17/2021
3:05 PM - 3:45 PM

We'll show you how you can adopt " and adapt to " the latest data and machine learning infrastructure, with examples of data engineering infrastructure/pipelines, analytics platforms, backend software development lifecycles, and documentation that enables and empowers you to democratize analytics and get products out faster with fewer issues.

Coffee Break
3:45 pm - 4:00 pm
Coffee Break
09/17/2021
3:45 PM - 4:00 PM

The balance between data privacy and user experience
4:00 pm - 4:40 pm
By Sky Cassidy, CEO at MountainTop Data
The balance between data privacy and user experience
4:00 pm - 4:40 pm
Sky Cassidy
MountainTop Data
CEO
Data Infrastructure & Security
09/17/2021
4:00 PM - 4:40 PM

Discussing marketing data and where the balance is between data privacy and customer experience. The approach to this is one of data as intellectual property covered by a natural non disclosure. This includes GDPR, CANSPAM, CCPA, CASL, Social Media, Google, as well as the philosophy and ethics of privacy vs experience.

Moving from a Monolithic Data Platform to a Distributed Data Mesh
4:45 pm - 5:25 pm
By Alex Silva, Director of Engineering at SecurityScoreCard
Moving from a Monolithic Data Platform to a Distributed Data Mesh
4:45 pm - 5:25 pm
Alex Silva
SecurityScoreCard
Director of Engineering
Data Infrastructure & Security
09/17/2021
4:45 PM - 5:25 PM

Following the explosion of big and fast data pipelines, monolithic data platforms have become the de facto architectural design for engineering teams. However, this way of thinking about data infrastructure has several failure modes that lead to unfulfilled promises, often at scale. We will address these failure modes and address the need to shift to a paradigm that draws from a more modern view of distributed architectures.

Emerging Tech
Emerging Tech
Fraud Detection in Online Market Research
2:20 pm - 3:00 pm
By Vera Kalinichenko, Sr. Director of Data Science at Shift
Fraud Detection in Online Market Research
2:20 pm - 3:00 pm
Vera Kalinichenko
Shift
Sr. Director of Data Science
Emerging Tech
09/17/2021
2:20 PM - 3:00 PM

We leverage first party behavioral data to detect fraudsters. We have developed dynamic labeling techniques and implemented a supervised learning model on top of the partially available targets to solve for the most optimal coverage of good and bad actors with classical multi objective optimization approach and cnn as a backbone detection on the backend. Leveraged AWS SageMaket to deploy the model in the production.

How to extract longitudinal trends of a brick-and-mortar brand's foot traffic
3:05 pm - 3:45 pm
By Avinash Gundapaneni, Senior Data Scientist at Medallia
How to extract longitudinal trends of a brick-and-mortar brand's foot traffic
3:05 pm - 3:45 pm
Avinash Gundapaneni
Medallia
Senior Data Scientist
Emerging Tech
09/17/2021
3:05 PM - 3:45 PM

Here we propose a Macro Model that removes the impact of an ever changing user panel on a brick-and-mortar brand's foot traffic measured over time through our network of partner apps

Coffee Break
3:45 pm - 4:00 pm
Coffee Break
09/17/2021
3:45 PM - 4:00 PM

Bringing data science into blockchain
4:00 pm - 4:40 pm
By Shae Wang, Staff Data Scientist at Ripple
Bringing data science into blockchain
4:00 pm - 4:40 pm
Shae Wang
Ripple
Staff Data Scientist
Emerging Tech
09/17/2021
4:00 PM - 4:40 PM

Learn how to see through market volatility and establish intuitive benchmarks to understand and compare different blockchain applications. We will use open-sourced data to measure the performance, utility, and health of different blockchains, become well-versed in blockchain metrics, and develop a framework to evaluate blockchains.

Know your customer's future worth (CFV)
4:45 pm - 5:25 pm
By Harsh Gupta, CEO at protonautoml
Know your customer's future worth (CFV)
4:45 pm - 5:25 pm
Harsh Gupta
protonautoml
CEO
Emerging Tech
09/17/2021
4:45 PM - 5:25 PM

Customer future value is the most forward looking metric when you want to plan long term strategies for customers. We will discuss how to calculate it using data science and how we would strategize and make action plan according to it. No Coding or data science background required.

9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
Panels
Panels
Structured Data in 2021 and Beyond
9:30 am - 11:00 am
Structured Data in 2021 and Beyond
9:30 am - 11:00 am
Takeaways How does structured data power search? What is the history of structured data and Virtual Assistants like Alexa, Siri, Cortana et al? How do we ensure that structured data doesn't forget People w Disabilities or other groups who are sometimes ignored? What is coming down the pike for the future of structured data? Whatever happened to federated search? Best practices in enterprise and web search
Joe Devon
Denny Vrandečić
Karen Lopez
Heather Hedden
Founding partner at Diamond and Co-Founder of Global Accessibility Awareness Day
Head of Special Projects at Wikimedia Foundation
Data Evangelist, Space Enthusiast, & NASA Datanaut at InfoAdvisors
Data & Knowledge Engineer at Semantic Web Company
09/17/2021
9:30 AM - 11:00 AM

Takeaways How does structured data power search? What is the history of structured data and Virtual Assistants like Alexa, Siri, Cortana et al? How do we ensure that structured data doesn't forget People w Disabilities or other groups who are sometimes ignored? What is coming down the pike for the future of structured data? Whatever happened to federated search? Best practices in enterprise and web search

Show, Don’t Tell: How Data Is Changing Hollywood
12:40 pm - 2:10 pm
Show, Don’t Tell: How Data Is Changing Hollywood
12:40 pm - 2:10 pm
A global pandemic that shuttered movie theaters also cleared the way for the major direct-to-consumer streaming services to bolster their positions with audiences worldwide (e.g., Netflix, Disney+, Peacock, and HBO Max). Factor in the proliferation of social media platforms with vast user generated content, and there is clearly more entertainment for all of us to choose from than ever before. On this panel, you'll hear from prominent media and entertainment executives about how companies across the Hollywood ecosystem are using data to not only keep up with the competition, but also to harness insights that allow them to stay ahead of the game as traditional lines between old and new media become blurred.
Alex Freund
Laura Schaeffer
Eric Wilker
Michael Lofaso
Chris Detert
Senior Strategist- Content & Planning at Amazon Studios
Head of Business & Operations at Hulu
Former Head of Worldwide TV Marketing Finance & Operations at Warner Bros. Entertainment (Currently CEO at Wilker Media Group)
COO at Rideback Entertainment
Co-Founder, Influential
09/17/2021
12:40 PM - 2:10 PM

A global pandemic that shuttered movie theaters also cleared the way for the major direct-to-consumer streaming services to bolster their positions with audiences worldwide (e.g., Netflix, Disney+, Peacock, and HBO Max). Factor in the proliferation of social media platforms with vast user generated content, and there is clearly more entertainment for all of us to choose from than ever before. On this panel, you'll hear from prominent media and entertainment executives about how companies across the Hollywood ecosystem are using data to not only keep up with the competition, but also to harness insights that allow them to stay ahead of the game as traditional lines between old and new media become blurred.

2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
Startup Showcase
Startup Showcase