Founder, The Video Genome Project; Head of Strategy and Business Development WarnerMedia (Direct-to-Consumer)
Xavier Kochhar is an expert in Direct-to-Consumer (DTC), personalization, and structured data strategy and monetization and in helping C-level executives improve technology and commercial models. Xavier has been both a long-time entrepreneur as well as a long-time senior media executive. He is the Founder of The Video Genome Project, which was acquired by Hulu in order to power search, recommendation, discovery, and personalization. Prior to that, Xavier was the Managing Partner of MediaLink, which was acquired by Ascential plc (LSE: ASCL), the international media strategy company. As a senior executive, Xavier is the head of strategy and business development for WarnerMedia’s direct-to-consumer unit and before that was at a number of major media and content companies including The Walt Disney Company, Hulu, and The William Morris Agency (WME). He also currently invests in and advises early and mid-stage companies on their monetization, product, user experience, and data architecture strategies, while sitting on the board of video OTT, IP rights management, and blockchain technology companies.
