In his role, Keith drives proficiency across dentsu’s agencies to ensure each are coordinated in delivering on an addressable future for clients. He works to find innovative ways to connect first-party data to supply sources. He also partners with Merkle and dentsu product leaders to elevate existing solutions like M1’s Publisher Addressable Marketplace, DELTA (Data Enabled Linear TV Activation), and dentsu’s contextual engine. Keith has a diverse background developing and leading marketing technology, consumer insights, and data science functions on both the agency and marketer side. Keith most recently served as the Global Chief Data and Analytics Officer at Initiative. Before that, Keith was SVP, Data Insights & Operations at WarnerMedia, where he modernized Warner Brothers’ marketing technology capabilities and led the development of the data infrastructure for the launch of HBO Max. He also held senior insights and analytics roles at IPG Mediabrands, TNS, and Yahoo!.