SVP, Data Intelligence at Warner Bros.
Keith oversees Data Intelligence for Warner Brothers. The Data Intelligence team aggregates and analyzes data generated from thousands of retailers and hundreds of millions of consumers interacting with Warner Brothers’ content on desktop, TV and mobile platforms. These data and insights are used to design, inform and optimize content, user experiences, advertising and general business decisions. Prior to joining Warner Brothers, Keith led the data & advanced analytics practice at IPG Mediabrands. Keith also worked at Yahoo!, TNS and Deutsch. His expertise includes consumer intelligence, business intelligence, attribution & optimization, database & programmatic marketing enablement.