Param is Senior Data Science Manager at Tatari. She has a PhD in chemical physics from Harvard. She held an academic position at UC Berkeley before beginning work as a data scientist at a small start-up (now publicly traded) internet company. She moved on to become Director of Scientific Modeling at a leading market research company where she developed and implemented models to predict consumer behavior. An early employee at Tatari, she has worked at the company for 3.5 years wearing many hats across the data science and media buying teams.