Sky Cassidy is the CEO of MountainTop Data and host of the If You Market podcast. He grew up in rural Northern California and moved to Los Angeles in 2002 where he spent a decade in the sales and marketing trenches and dabbled in the Southern California startup scene. In 2016 he took over as CEO of one of those startups, MountainTop Data a provider of list and data services for B2B marketing. He is a problem solver and tinkerer, and enjoys breaking things down, cleaning them out and building them back up. He loves to talk about business, science, and philosophy and believes that 2+2 is somewhere between 3 and 5. He is also an amateur color commentator for dart, ping pong, and Rock Paper Scissors tournaments.