Media Kit

Last updated: May 22, 2025

About Data Con LA

Mission and Vision

Data Con LA is both Southern California's largest annual data conference and a thriving community of data and technology enthusiasts in Los Angeles. It features a range of sessions on topics like AI/ML, business analytics, and data engineering, bringing together anyone from high school students to seasoned industry experts for knowledge sharing and networking. The event, which started as Big Data Camp LA back in 2013, emphasizes the importance of data-driven decision-making, products, and innovation in all fields.

History

• Founded as Big Data Camp LA in 2013 with around 250 attendees.
• Rebranded to Big Data Day LA in 2014, and then to Data Con LA in 2018.
• Presented by the City of Los Angeles with a Certificate of Appreciation for its efforts in nurturing the local data community.
• Recognized by the City of Long Beach for its contributions to the data community in 2024.

What Makes Data Con LA Unique

• The largest conference of its kind in Southern California.
• Strong emphasis on community building and networking.
• Diverse range of topics and sessions catering to various expertise levels, from students to seasoned industry experts.
• Focus on being welcoming of students and newcomers to the data field through programming and discounts.
• Organized and supported by a community of volunteers, sponsors, and speakers.

Media and Press Information

Press Contact

For press inquiries, please contact us at [email protected] .

Media Assets

Logos

The Data Con LA logo is available in various formats and versions for media use. Please ensure that you follow the brand guidelines below when using the logo.

Brand Guidelines

Logo Usage

The preferred logo for Data Con LA is the horizontal version, dcla-logo.[svg,png]. It should be used in all official communications, including social media, press releases, and marketing materials. The square versions are available for use in situations where a square logo is more appropriate, such as profile pictures or app icons. White and black versions of the logo are also available for use on dark or light backgrounds, respectively, when the color version does not provide enough contrast.

The Data Con LA logo should be used in its original form and not altered in any way. Do not alter its proportions (stretch) or colors. It should be placed on a contrasting background to ensure legibility and accessibility. Allow for sufficient white space around the logo to maintain its integrity and visibility.

Color Palette

The primary colors of Data Con LA are:

• #169FFF
• #FFA800
• #A452FF

Typography

The font used for the Data Con LA logo is DIN Condensed. The primary font for the website is Inter.

Naming Conventions

The organization is to be referred to as "Data Con LA". The annual events are named "Data Con LA" followed by the 4-digit year of the event — "Data Con LA 2024", for example. The abbreviation DCLA (and, accordingly, DCLA'24) is also appropriate in less formal contexts. "DataCon LA" or "DataConLA" are not the official names and should not be used.