Media Kit

Last updated: Mar 11, 2026

About Data Con LA

Data Con LA is Southern California's longest-running community-organized data conference, bringing together everyone from students to industry veterans for a day of learning, networking, and knowledge sharing. Founded in 2013, the conference is entirely volunteer-run. Learn more at dataconla.com/about.

Media and Press Information

Press Contact

For press inquiries, please contact us at [email protected].

Media Assets

Logos

The Data Con LA logo is available in various formats and versions for media use. Please ensure that you follow the brand guidelines below when using the logo.

Brand Guidelines

Logo Usage

The preferred logo for Data Con LA is the horizontal version, dcla-logo.[svg,png]. It should be used in all official communications, including social media, press releases, and marketing materials. The square versions are available for use in situations where a square logo is more appropriate, such as profile pictures or app icons. White and black versions of the logo are also available for use on dark or light backgrounds, respectively, when the color version does not provide enough contrast.

The Data Con LA logo should be used in its original form and not altered in any way. Do not alter its proportions (stretch) or colors. It should be placed on a contrasting background to ensure legibility and accessibility. Allow for sufficient white space around the logo to maintain its integrity and visibility.

Color Palette

The brand colors of Data Con LA are used in the logo, gradient effects, and accent elements:

Vivid Azure
HEX
#169FFF
RGB
22, 159, 255
HSL
205°, 100%, 54%
Amber
HEX
#FFA800
RGB
255, 168, 0
HSL
40°, 100%, 50%
Electric Violet
HEX
#A452FF
RGB
164, 82, 255
HSL
268°, 100%, 66%

The UI palette uses neutral tones for text, backgrounds, and borders:

Heading
#2e2e33
Headings, primary UI
Text
#52525b
Body text
Muted
#a1a1aa
Captions, metadata
Background
#f0f0f2
Page background

Typography

The font used for the Data Con LA logo is DIN Condensed. The primary font for the website is Barlow.

Naming Conventions

The organization is to be referred to as "Data Con LA". The annual events are named "Data Con LA" followed by the 4-digit year of the event — "Data Con LA 2025", for example. The abbreviation DCLA (and, accordingly, DCLA'25) is also appropriate in less formal contexts. "DataCon LA" or "DataConLA" are not the official names and should not be used.