Program Director; AI & Blockchain in Media - ETC at USC

Yves is an AI researcher and the director of the “AI & Blockchain in Media” Project at USC’s Entertainment Technology Center (ETC). A research center at USC’s School of Cinematic Arts, ETC brings together all the Hollywood studios as well as large tech companies such as Microsoft, Amazon, and Google. At the Center, Yves and his team use frontier AI methods to help media companies develop deep insights into their content, their audiences, and the cognitive relationship between the two. Yves is also the co-chair of SMPTE’s Joint Task Force on Artificial Intelligence Standards in Media, where he helps drive the standardization of AI methods throughout the media industry. In addition, Yves is the co-founder and CEO of Corto, an AI startup developing AI tools to make stories and audiences computable through the DNA analysis of narratives. Corto is in Private Beta with a dozen studios, advertising agencies, and global consumer brands, and is already used to develop film, TV, and branded content. He is a member of the Digital Storytelling Lab at Columbia University’s School of the Arts.

Jon Zifcak, MBA, MSIM

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