Big Data for Good

In this talk, SAS Vice President and non-profit founder Jill Dyche revisits the customer journey. After all in the age of omnichannel and digital everything, your customers are taking a different path than the one your Marketing department mapped out all those years ago. But big data's reach transcends the unstructured data of big corporations. Jill will explain how a personal mission led her to the realization that big data can be applied to many different journeys. She'll tell a story of how her work in the social sector with big data and analytics not only helps animal shelters refine outreach programs, but can save lives!