Optimizing Online Advertising With Data Science

Optimizing online display advertising is a complicated task that often requires a combination of domain knowledge and intuition on the part of a marketer. But with so much advertising occurring within an algorithmic marketplace, at large scale, and under deadline, getting the most of your advertising dollars can be optimized with data science. In this talk, we delve into a custom data science solution for optimizing Facebook advertising campaigns, and how that solution ultimately saves time and boosts profits far beyond what intuition alone can achieve.