The AI Takeover in Hollywood

As the entertainment industry faces a landscape of exponential opportunities and threats, it is quietly turning to artificial intelligence to manage risk, develop operational efficiencies, and make more data-driven decisions. From developing cognitive solutions to assess why we think certain films and characters are more interesting than others, to isolating granular, scene-level story and character mechanics that drive better box office returns, Hollywood has fully caught up on other industries in leveraging high-end analytics methods and tools. _As the director of the Data & Analytics Project at USC's prestigious Entertainment Technology Center (created by George Lucas in 1993), Yves Bergquist sits at the center of this revolution. He and his team are developing next-generation AI tools and methods that are being deployed throughout the entertainment industry. Because his research is funded by all 6 Hollywood studios, and he personally answers to all the CTOs of those studios, Yves has unique and powerful insight into how Hollywood is quietly using machine intelligence to take its hit-making game to the next level. What the audience will learn: the audience will go behind the scenes to discover how precisely Hollywood studios are using data, analytics and AI to make better development, production and distribution decisions. Yves will draw from his and his team's research and use case studies to lift the veil on how AI, game theory, and neuroscience are transforming audience intelligence, film development, and distribution strategies.