How to Leverage Marketing Analytics to Source Better Talent

Marketing technology has advanced significantly in the past few years, helping companies identify and source very precise audiences with microtargeting segmentation strategies. We've seen digital marketers successfully use the "long tail of search" strategy to pinpoint specific keywords and target niche demographics rather than mass audiences. The "long-tail" refers to the search demand curve -- as keywords become detailed, search volume becomes less competitive, but searcher intent becomes higher. See how Spokeo combined traditional Segment, Target, Position (STP) marketing principles with data analytics to identify and attract highly qualified leads (candidates) more likely to convert to employees. CEO Harrison Tang will discuss key takeaways on how the company used technical advances in digital marketing and data analytics to find the ideal job candidates in a competitive job market with the lowest unemployment rate in 40 years.