The Power of Growth Data
Jennifer Aplin
CEO at Digital Magenta
Alice Chandrasekharan
Chief Intelligence Officer at Digital Magenta
During our 20 year career, we began to see an emerging missing link resulting in companies leaking revenue and hitting plateaus. Companies lacked visibility across the business revenue generation process as they grew and became more complex. Key data that is required to grow and scale became trapped inside siloed teams, disjointed technologies, and multiple revenue-generating processes. We discovered Growth Data, which is the missing link that we use to help companies grow profitably. We are change makers, laying the foundation for a new way to grow. As businesses grow, they face internal and external forces that come together to create a chasm of complexity. Valuable information and intelligence becomes trapped inside companies, inefficient operational structures emerge and revenue begins to leak. Revenue is the lifeblood of any organization. You wouldn't knowingly let any leak through the cracks, but what about the leaks you don't know about? These are the most terrifying aspects of any business. The reality is, there is an expensive disconnect that is reducing the profits of many businesses worldwide and causing revenue to stall out. Uncovering and leveraging Growth Data is the path to getting back on track to profitable growth. Growth Data gives Executives and teams the information and insights required to make informed growth decisions so the business can scale without leaking revenue.