AI-Assisted Media Planning

Emerging Tech
Param Dhillon

Param Dhillon

Senior Manager, Data Science at Tatari

Vasily Grigorovsky

Vasily Grigorovsky

Data Scientist at Tatari

Tatari is developing technology to build AI-assisted media plans for linear and streaming TV. Our algorithms optimize buying based on predicted and actual business outcomes using machine learning. The AI-assisted plans enable smarter tests on TV, building trust from marketers and confidence to scale as they see success on TV.