Effective use of big data analytics and its impact on business performance within small-to-medium-sized businesses

The talk will be based on a dissertation research study on the use of data analytics within small businesses. The research consisted of a survey that we distributed to businesses in the United States. The results and analysis include responses from over 300 business owners and executives. The research seeks to understand management practices around data analytics and how these practices can impact firm performance. The presentation will include a summary of the results and key findings.

Survey Link: https://pepperdine.qualtrics.com/jfe/form/SV_6zpDQGcoHdiU8qq