XR Interactions for Water Sustaining Behavior Change (Concrete Oasis)

Immersive media has been shown to be more effective for learning. It captivates the mind with interactions, involves the whole body through movement, requires eye-hand coordination, absorbs attention with learning by doing, and engages more of the senses. It’s a much stronger sensory experience, it's more memorable, and provides a greater opportunity to lead a participant through some form of transformation. Gamification becomes possible and reinforcements, both positive and negative, can be used to shape behavior. Concrete Oasis is a persistent, city-scale, augmented reality, civic exhibit intended for Pershing Square Park that addresses the water crisis with the intention of engaging the audience with interactions that will lead to lasting behavior change. Hear from the team designing this immersive exhibit about how they are using augmented reality to help shift the collective mindset towards a sustainable water future for LA.