Customer Lifetime Value's review of a lifetime!

CLTV is like a mythical creature in the world of business and data — everyone talks about it, some may even get a brief glimpse of it, but no one knows how to approach it, let alone dare to tame it. In this short but informative talk, you will be offered an opportunity to learn about the caveats and assumption of a metric that is on everyone's mind, while being exposed to seasoned frameworks and fresh perspectives. You will walk the well known road laid by the industry standard methods as well as unconventional paths hiding deep in the Data Science forests, with your trusted guide being Tatiana Tikhonova, a Lead Data Professional at Medallia.