Perfect Viral Ad prediction of Super bowl 2022 using Tease, Test, Tweak and Target method

Super Bowl Ad cost $7 million and each year a few Super Bowl ads go viral. The traditional A/B testing does not predict virality. Some highly shared ones reach over 60 million organic views, which can be more valuable than views on TV. Not only are these voluntary, but they are typically without distraction, and win viewer engagement in the form of likes, comments, or shares. A Super Bowl ad that wins 69 million views on YouTube (e.g., Alexa Mind Reader) costs less than 10 cents per quality view! However, the challenge is triggering virality. We developed a method to predict virality and engineer virality into Ads.
1. Prof. Gerard J. Tellis and co-authors recommended that advertisers use YouTube to tease, test, and tweak (TTT) their ads to maximize sharing and viewing. 2022 saw that maxim put into practice.
2. We developed viral Ads prediction using two scientific models:
a. Prof. Gerard Tellis et al.'s model for viral prediction
b. Deep Learning viral prediction using social media effect
3. The model was able to identify all the top 15 Viral Ads it performed better than the traditional agencies.
4. New proposed method is Tease, Test, Tweak, Target and Spots Ad.