The Story Behind the Numbers

Data Analytics and BI Beginner

How can data be both right and wrong? This talk emphasizes the importance of aligning data analysis with business context and effective communication to enable confident decision-making while preventing reputational damage and financial oversights.

The best data professions ask creative questions to connect perspectives with clean data to drive impactful decisions that create value. These different perspectives give context on how to prioritize data and make better decisions. Without context we only have half the picture. With only half the picture we are likely to draw the wrong conclusions. This leads to damaging and sometimes costly outcomes.

This talk will review multiple real-world scenarios in the financial technology (FinTech) industry on how a breakdown in collaboration and business context led to negative consequences including reputational damage and years of financial oversight. We will also navigate how these situations could have been managed differently to achieve better outcomes.