Vincent Nijs, PhD

Vincent Nijs is a dedicated educator, serving a Teaching Professor of Business Analytics and Marketing at UC San Diego’s Rady School of Management and co-founder and faculty-director of the MS in Business Analytics program. Passionate about making analytics both accessible and practical, he developed several student‑centered tools and champions the thoughtful integration of Generative AI into the curriculum. His commitment to teaching has earned him consistent recognition—from being named Most Valuable Professor by MBA and MSBA graduates to receiving UC San Diego’s 2025 Distinguished Teaching Award.