Monika Faulkner
Lead Data Analyst at Trustpilot
Monika Faulkner is a Lead Data Analyst on Trustpilot's Data Strategy & Solutions team, where she owns the analytics behind the company's monthly business review. She has over six years' experience in analytics and data strategy at high-growth tech companies, with a focus on experimentation, driving data governance, and partnering with senior stakeholders to shape product and commercial decisions. Before Trustpilot, she was an analytics engineer and data scientist at Expedia Group, and she holds a BSc in Statistics with Finance from the London School of Economics (LSE). She's especially interested in how AI can genuinely help analytics teams — and where it can't.
Talks
Data Con LA 2026
Everything, Everywhere, All at Once: A Better Job for the Robot
Most of the energy going into AI and analytics right now is aimed at getting it to produce numbers you can trust. I think that's the wrong job. In our monthly executive report, the figures always come from code. That single rule changes what AI is actually useful for. Because when a number moves, the hard question was never what changed - it was why. And the answer is scattered across releases, related metrics, past investigations and half-remembered caveats in corners of the business no one person can hold in their head. So I built an agent that reads and connects all of that context, all at once. In five minutes I'll take one real example, walk through the exact chain the agent followed to explain it, and make the case that AI's real job was never the number. It's the why.
https://youtu.be/Il1qvpr0qwo?t=577