Randall Chalawsky

Randall Chalawsky is a revenue, media, marketing, and product leader.

He has held senior production and programming roles at CBS and HBO, on multi-year, multi-platform franchise media properties. Chalawsky was instrumental in building Levity Live-IMPROV, which sold to MSG Entertainment and AMC Networks, for its industry-defining media and customer acquisition platform. He is a first adopter of consumer digital technologies, building fans through video, social, and mobile; an early strategic partner at Facebook, Google, Twitter, and Netflix, amassing global audiences for artists such as Trevor Noah. His creative and operational leadership built a multi-channel network of 100M+, generating hundreds of millions in revenue.

Chalawsky connected digital marketing to live events across Europe, South Africa, and Australia, with partners such as Sony, Viacom, and Universal, introducing an entire category of content monetization and concert ticket sales at tentpole venues, including London’s famed O2 Arena. His brand work includes Norwegian Cruise Line, Clorox, Pepsi, and Toyota. He has produced over 90 hours of primetime television programming. Previous board roles include PIAS-Belgium, a unit of the leading independent European music distribution company.

He has been a development partner with Amazon, Google, and Apple, among others, with dozens of web / mobile / software products to his credit.

Currently he is principal at Great Land Media. The management consultancy firm advises clients in product strategy, media and marketing, and data sustainability (ex: Marriott, JustAnswer, WireWheel, Revature). Having been part of two company acquisitions, launched, incubated and accelerated dozens, he advises a number of early stage startups.

Chalawsky is part-time faculty with California State University-Fullerton in the College of Business and Economics, a program mentor at the USC Marshall / Grief Incubator, and the Head of the Global Startup Program for Southern California’s largest data focused conference, DataConLA. He earned his MBA from USC.

Areas of focus --> product development, data, entrepreneurship, strategy, go to market, product-market fit, customer acquisition, technology roadmap, operations, marketing, growth, digital transcension, branding and creative content, sales, leadership.