Wael Breich
Senior Data Analyst -Advanced Analytics at PINNACLE GROUP LLC
Talks
Data Con LA 2026
Less Data, Better Insights: Predicting Churn Using Only Customer Engagement
Lightning Talks
Everyone assumes better churn prediction requires more features. I want the audience to leave questioning that assumption. My takeaway is simple: customer engagement behavior alone can often predict churn surprisingly well, reducing complexity while still delivering meaningful business insights.