Shaping the Role of Data Science: An Evolution towards Prescriptive Analytics as Key Driver in Revenue Acceleration
Use Case Driven
At IRIS.TV, our business builds algorithmic solutions for video recommendation with the end goal to deliver a great user experience as evidenced by users viewing more video content. This talk outlines our reasons for expanding from a descriptive/predictive approach to data analytics toward a philosophy that features more prescriptive analytics, driven by our data science team.