Show, Don’t Tell: How Data Is Changing Hollywood

A global pandemic that shuttered movie theaters also cleared the way for the major direct-to-consumer streaming services to bolster their positions with audiences worldwide (e.g., Netflix, Disney+, Peacock, and HBO Max). Factor in the proliferation of social media platforms with vast user generated content, and there is clearly more entertainment for all of us to choose from than ever before. On this panel, you'll hear from prominent media and entertainment executives about how companies across the Hollywood ecosystem are using data to not only keep up with the competition, but also to harness insights that allow them to stay ahead of the game as traditional lines between old and new media become blurred.